Using promotional merchandise can help your business to convert more sales, retain existing customers and create brand awareness. Business cards and other printed items are an essential part of any branding exercise, but taking your branded merchandise one step further can make your business that much more memorable. In fact, one of the most important elements of a successful company is the ability to engage with both new and returning customers.
If you have a new client meeting, this is an ideal opportunity to along some branded items that your prospective clients will make use of on a regular basis, such as pens and notepads. Items like these are likely to stay on their desks for a long time, giving you daily visibility. Also by giving a gift, you will build a sense of loyalty, even after the initial conversation is over. Establishing a good relationship with your customers in this way will help you to build a successful business.
If you are attending an exhibition, you’ll find that your stand is far more popular if you’re giving away a free gift. Try to make it something useful to the user. A bag is a great idea for an exhibition as they will be able to use it on the day.
Another useful tip for attending exhibitions is to ensure that your team wear a uniform that includes your brand logo. Alternatively, you could give each member of staff a branded laptop bag or an umbrella to help get your name and logo out there. Get creative with the items that you are using, and you will find that they work exceedingly well.
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Essentially, branded merchandise has been proven to leave a lasting impression and can help your business to attract more customers and create more sales. It is also a very cost-effective marketing strategy and one that will work well with other promotional tactics, such as social media and PPC