If you’re still asking yourself, “is SEO worth my money?” then our answer is yes! But we’d be honest — there is no one solution for every problem. The answer will depend on what you want for your business. But if you’re looking for a way to boost your website’s search engine ranking, site authority, and ROI, then eskimoz.co.uk helps your SEO needs.

The Elements of SEO and Why You Should Invest in Each

Search Engine Optimization is, in fact, a broader term that covers two main objectives for every web page you have.

  1. On-page Optimization
  2. Off-page Optimization

On-Page Optimization

Here are all the activities you carry out directly on a web page that ensures the page is both valuable and relevant to users of search engines.

The whole point of ranking high on search engines is simple. Give users of search engines what they want. And they will keep coming back to you. Search engines recognize this and reward you by placing your page high on the list.

So, the big question is this: how do you give users what they want and keep them coming back?

The Quality of Your Page Content

The first thing to consider is the quality of the content on your page. Does it provide any value to your audience? Or are you only wasting their time?

The trick is to present your readers with solutions to their pain points right from the beginning of your page. Users of search engines have millions of pages available to them. Hence, they are often impatient while searching for answers. They leave when they do not find the answers they want right on top of your page.

If your page’s bounce rate (the rate at which your visitors leave without staying long on your site) is high, it sends a message to search engines that your content is probably unneeded. And that ranks your page low. In turn, you get low visibility.

Therefore, you should consider investing in creating good content, which is the base rock for your SEO to grant you high traffic.


The second factor is making your page relevant. For this, you often need to ask yourself when your page needs to get presented to an audience.

Positive keywords tell search engines to show your page anytime a keyword is typed into the engine by a user. On the other hand, negative keywords tell search engines words you don’t want your page ranking for.

For example, setting the word “free” as a negative ensures that an audience looking for free service never finds your page. That way, you can ensure only ready buyers find your service, increasing your chance of making a sale.

In that way, SEO increases your chances of making sales. And that’s another reason to commit to improving your site’s SEO this year.

Meta Data

This generally represents the part of your page that users see on the Search Engine Result Pages (SERPs). Recall the last time you typed in some words into the search engine and had ten links listed on your SERP. Each represents a page, and you can identify the title and a short description.

These make up the deciding factor for every user. This is what determines if anyone will visit your web page.

By choosing the perfect title that catches your audience’s attention, including a description with the right keywords that show the relevance of your content to the user’s queries, you can get a user hooked and ensure they visit your page. From there, with the perfect content in wait, you can move a random internet surfer into becoming a frequent visitor on your website to become an advocate for your services.

All it takes is the perfect title and description for your metadata. So, you see! You can’t joke with SEO.

Off-Page Optimization

This is the other side of the coin where everything you do is outside your page. Over here, you try to build backlinks for your page. In this case, other legitimate websites link back to your website. You cannot ignore the role this plays in building your brand!

The on-page optimization is there to convince your audience you’ve got all they need, telling the search engines to rank you high. On the other hand, building backlinks is how you build authority and convince search engines you have no other space than to be on the top!

Also Read: SEO Strategies – Here’s How To Improve Your Average Session Duration!

When everyone wants to cite your page, it tells the search engines that the content of your page is a must-show-all. And they ensure you rank high on SERP.


Overall, SEO will remain important as long as there are web pages and search engines. Even though SEO might change significantly in the next decade, it will always be important to ensure that your website communicates effectively with search engines.